How are you selling your products and services online?

How do you reach potential new markets?

Are you reliant only on your website to provide you with new leads for your online business?

What other tools or mechanisms do you employ to achieve sales?

Do you have any tips and / or advice to share about the actual text used on a website, that is selling any particular service?

How do you put yourself in a prime position to convert more leads, interested persons into fully paid up clients?

In short, how do you personally, sell yourself online and what have you found to be most effective?