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Author Topic: Creating Backlinks in unrelated website.  (Read 678 times)
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HHI Golf Guy
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« Reply #15 on: January 29, 2010, 09:43:29 PM »

Obviously a PR8 produces an extreme example of what were talking about and the link would be far more lucrative. But think how great the link score would be if you have high relevancy and a PR8.

Yes, PR 8 is an extreme. But I would take a PR3 or PR4 link just the same.

I wish I could find that info. I'm pretty sure it was from Cutts at SES or another convention where he made a comment saying relevance was not an important factor in the algorithm. Again, any time he or someone else at G talks about links they always talk about authority of the page and domain as being the key factor.

When G talks about related content and links it is always in the context that those links will bring you more traffic and not that they are weighted differently in the algorithm.

When I build links I look at building links to increase my own domain authority (links from sites with equal or greater authority) and links to build traffic which comes mainly from sites with pages related to my KW. If those pages hold any authority I consider it a bonus.
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« Reply #15 on: January 29, 2010, 09:43:29 PM »

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« Reply #16 on: January 29, 2010, 09:44:59 PM »

I've hunted for that question but cant find it...  Sad

Right now it's in results 290-300. Here's that link: http://moderator.appspot.com/#15/e=113a2a&t=110bcb&o=290

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Matt Inertia
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« Reply #17 on: January 29, 2010, 10:29:18 PM »

Well, I guess where gonna have to agree to disagree on this one. I'll stick with my last analogy of link weight. I've voted for the post. So let me know if Matt answers.
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« Reply #18 on: January 30, 2010, 10:39:04 AM »

he made a comment saying relevance was not an important factor in the algorithm.

I simply can't believe that, if it's true it would undermine everything my understanding of SEO is based on.

I'm not going to make a habit of this because I know I'm crossing a line here but I can't help but draw a parrallel between this thread and other ..er... 'subjects' that are being discussed on this forum at the moment.  I really don't want to believe that you're right because of the huge implications it has for my views on SEO, BUT I have an open mind, I'm more interested in the truth than what it suits me to believe or what makes me feel comfortable and I'm not going to stick my SEO head in the sand and my fingers in my ears or start trying to attack you personally becuase you're saying something I think is wrong and you just keep saying it over and over and over.  I WILL consider it and question how I arrived at my understanding of SEO and If you can show me proof, you WILL change my mind. 

At least this might be provable.

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« Reply #19 on: February 04, 2010, 08:17:53 PM »

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that the relevance of inbound links was not a factor. What mattered was the anchor text and the authority of the site.
I created an article on local history recently and backlinked it to a property web2.0 I had created and wanted to get indexed. The property web2.0 was indexed a few days later and now links back to my property site (with appropriate anchor text).

PS I know that relevancy is best but am currently using all my property article ideas to lnik back to my property site. Will try and fire off 1 or 2 property articles at the web2.0.

My - uneducated - belief is that irrelevant links can help build page rank but may not be so good for the serps??
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« Reply #20 on: February 04, 2010, 10:05:53 PM »

My - uneducated - belief is that irrelevant links can help build page rank but may not be so good for the serps??

I agree and I guess no proof is forthcoming over the relevance not being relevant issue.
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« Reply #21 on: February 05, 2010, 01:03:47 PM »

Call me old fashioned, but I'm still in the "a link is a link" brigade.

Of course I look for links from relevant sites/directories, but not only from such sites.

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« Reply #22 on: February 05, 2010, 01:34:12 PM »

Call me old fashioned, but I'm still in the "a link is a link" brigade.


That wouldn't be true if this was 1999.  but it's been a long long time since a link was a link Dave.  Once upon a time, you ranked number one if you had the most links but it didn't take long for the spammers to pick up on that and Google have spent the last 10 years refining their link algo until it can spot paid/spam/shit links and penalise or ignore them.

If your backlink isn't from a context relevant, good quality (authority) website/source it probably isn't worth having.
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« Reply #23 on: February 05, 2010, 07:12:07 PM »

Achieving high competition rankings with crap links is damn near impossible!
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« Reply #23 on: February 05, 2010, 07:12:07 PM »

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« Reply #24 on: February 07, 2010, 12:43:58 PM »

Sorry, but you guys are crazy if you think that any old link from a relevant page is better than a link from a trusted domain or page. The entire Google algorithm is based upon the authority of domains and pages.

Google ability to detect page relevance has improved over the years, but it still has a long way to go. Case in point: Google Adsense. While it does a pretty good job of putting relevant ads on pages, it's far from perfect.

Take a look at what the other experts say: http://www.seomoz.org/article/search-ranking-factors?comments=1#link-building

Scroll down to the bottom third of the page under the heading "Factors Affecting the Value of an External Link".

It's no contest - trust and authority links are the best.

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« Reply #25 on: February 07, 2010, 02:01:28 PM »

Quote
Sorry, but you guys are crazy if you think that any old link from a relevant page is better than a link from a trusted domain or page.


That's not what I think by the way... I really wish link building was that easy.  Cry

Quote
The entire Google algorithm is based upon the authority of domains and pages.

Well, not the entire algorithm. I do understand where you're coming from. It's one of the reasons why those damned directory pages keep popping up when you search for local tradesman related keywords. They are badly optimised pages which rank highly due to their root domains authority. But they are beatable with some low authority relevant links with relevant anchor text. Authority deteriorates rapidly when you move away from the root IMO (more so than PR).

And who's to say that authority doesnt have some sort of relevancy factor in it? So would a completely irrelevant set of high pagerank links equal high authority for the target domain? Or would a set of high pagerank relevant links result in a domain with higher authority?

Quote
Google ability to detect page relevance has improved over the years, but it still has a long way to go. Case in point: Google Adsense. While it does a pretty good job of putting relevant ads on pages, it's far from perfect.

I'm often surprised with how good Adwords is at relevancy.
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« Reply #26 on: February 07, 2010, 09:30:46 PM »

Sorry, but you guys are crazy.

If I'd said that I wonder how it would be taken.

The entire Google algorithm is based upon the authority of domains and pages.

If you have such unprecedented access to the Google search Algo, perhaps you'd be kind enough to share it with us.  If you don't, then maybe you'd consider refraining from making such sweeping, unprovable statements as if they were stone cold fact..  If a search on Google returned a bunch of highly authoritative but competley irrelevant pages, you'd stop using Google.  The logic isn't hard to follow, Relevance comes before Authority.  Relevance AND Authority - unbeatable.

Some quotes from the page you linked:

"The success of blog reviews as a link building technique indicates that in-context links are valuable."

"Contextual links, within content matched to the target page, is incredibly powerful."

"A dream link is one near the top of the page wrapped in a headline tag or big fonts originating on a topically relevant high trust web page"

"the relevancy of the content around the link, latent semantic indexing, is extensively used to determine the relevancy and power the link"


Google ability to detect page relevance has improved over the years, but it still has a long way to go. Case in point: Google Adsense. While it does a pretty good job of putting relevant ads on pages, it's far from perfect.


I think that just reveals a lack of understanding of how Adwords works. 
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« Reply #27 on: February 08, 2010, 12:44:53 PM »

Sorry, but you guys are crazy.

If I'd said that I wonder how it would be taken.

The entire Google algorithm is based upon the authority of domains and pages.

If you have such unprecedented access to the Google search Algo, perhaps you'd be kind enough to share it with us.  If you don't, then maybe you'd consider refraining from making such sweeping, unprovable statements as if they were stone cold fact..  If a search on Google returned a bunch of highly authoritative but competley irrelevant pages, you'd stop using Google.  The logic isn't hard to follow, Relevance comes before Authority.  Relevance AND Authority - unbeatable.

Some quotes from the page you linked:

"The success of blog reviews as a link building technique indicates that in-context links are valuable."

"Contextual links, within content matched to the target page, is incredibly powerful."

"A dream link is one near the top of the page wrapped in a headline tag or big fonts originating on a topically relevant high trust web page"

"the relevancy of the content around the link, latent semantic indexing, is extensively used to determine the relevancy and power the link"


Google ability to detect page relevance has improved over the years, but it still has a long way to go. Case in point: Google Adsense. While it does a pretty good job of putting relevant ads on pages, it's far from perfect.


I think that just reveals a lack of understanding of how Adwords works. 

You certainly are quite the contrarian. You're trying to twist my statement to suit your own needs. What I said was I will take a link from a page/domain with higher authority over a link from a relevant page with lesser authority. Period.

No look at the SEOMoz page again. The consensus is exactly the same. End of story.

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« Reply #28 on: February 08, 2010, 01:41:12 PM »

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Sorry, but you guys are crazy if you think that any old link from a relevant page is better than a link from a trusted domain or page.


That's not what I think by the way... I really wish link building was that easy.  Cry

Quote
The entire Google algorithm is based upon the authority of domains and pages.

Well, not the entire algorithm.

Please see the bolded text. The fundamental basis of the Google algorithm is domain and page authority. While the algorithm has certainly evolved, the fundamental basis is drawn of the old hubs and authorities white papers.
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« Reply #29 on: February 08, 2010, 01:44:53 PM »


You certainly are quite the contrarian. You're trying to twist my statement to suit your own needs. What I said was I will take a link from a page/domain with higher authority over a link from a relevant page with lesser authority. Period.

No look at the SEOMoz page again. The consensus is exactly the same. End of story.



Mmm no, maybe you're not understanding me.  I used quotes from the page that YOU linked that support what I'm saying, thanks for that.  Relevance is more important than Authority simply because an Authoratitive but irrelevent SERP would be completely useless.  End of story. Period.

Also, still waiting for your proof to support your statement "The entire Google algorithm is based upon the authority of domains and pages.".  Come on dude, this isn't religion, this is Google, if you can prove it, do so.
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