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Boogaloodude
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« on: December 02, 2009, 11:03:44 AM » |
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www.ImgWebDesign.co.uk - Web site design, Buxton Derbyshire "Scientists have proof but no certainty, religions have certainty but no proof"
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Seo'ers - UK SEO, Internet Marketing and Webmaster Forums
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« on: December 02, 2009, 11:03:44 AM » |
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Matt Inertia
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« Reply #1 on: December 02, 2009, 02:38:38 PM » |
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Page load has been a quality score on Adwords pages for a while. But as far as natural serps, it does appear to be developing into something more important to SEOs. It should be of importance to all webmasters anyway, due to the high expectations of today's users, but it appears that faster load times will become an issue: http://videos.webpronews.com/2009/11/13/matt-cutts-interview/I dont think this will have that much of an effect on the average site tho. If a page takes a little longer to load but is more relevant, then it's still going to rank higher than a less relevant page that loads faster. |
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hawkwind dave
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« Reply #2 on: December 02, 2009, 05:42:57 PM » |
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Every time I've come across slow loading pages I've always done whatever I can to speed them up. I assume most surfers are impatient bastards like myself, with the mouse hovering over the back button like an itchy trigger finger!!!
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Nobby
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« Reply #3 on: December 02, 2009, 07:56:54 PM » |
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I wonder what google will consider slow, ok and fast, any thoughts?
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HHI Golf Guy
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« Reply #4 on: December 02, 2009, 09:49:04 PM » |
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Both articles that you link to are from 2008 and both discuss Adwords only. A few weeks ago I posted this in the forum: http://www.seoers.org/BB/google/will-page-load-speed-become-a-factor-in-serp%27s/In that video Cutts mention that it is a possibility that they will incorporate page load speed in the algorithm sometime in the future. Since then I have seen a lot of people panic over this, but I have not seen anywhere that Google has stated that they are definitely adding this factor into the algo. Maybe I missed it over the holiday. |
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Matt Inertia
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« Reply #5 on: December 03, 2009, 01:58:41 AM » |
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Web Page Load Time can Positively Influence Rankings
Maile Ohye actually mentioned this at SMX East in New York, but Matt Cutts repeated it again today. In a nutshell - while slow page load times won't negatively impact your rankings, fast load times may have a positive effect. This comes on a day when the Google Chrome blog introduced their new SPDY research project. I'm particularly happy about this news, because it's also true that load times have a positive second-order effect on SEO. Pingomatic recently published some excellent research on load times from Akamai noting the expectations of users for faster web browsing have doubled in the past 2 years. In addition, fast loading pages are, in my opinion, considerably more likely to earn links, retweets and other forms of sharing than their slow-loading peers. This tool from Pingdom is a great place to start testing your own site. Source http://www.seomoz.org/blog/new-interesting-insights-into-google-rankings-spam-from-pubcon |
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Boogaloodude
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« Reply #6 on: December 03, 2009, 05:31:46 PM » |
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Both articles that you link to are from 2008 and both discuss Adwords only. A few weeks ago I posted this in the forum: http://www.seoers.org/BB/google/will-page-load-speed-become-a-factor-in-serp%27s/In that video Cutts mention that it is a possibility that they will incorporate page load speed in the algorithm sometime in the future. Since then I have seen a lot of people panic over this, but I have not seen anywhere that Google has stated that they are definitely adding this factor into the algo. Maybe I missed it over the holiday. Oops sorry, missed that one and posted the wrong links anyway. Posting fail.  |
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www.ImgWebDesign.co.uk - Web site design, Buxton Derbyshire "Scientists have proof but no certainty, religions have certainty but no proof"
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HHI Golf Guy
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« Reply #7 on: December 05, 2009, 03:19:22 AM » |
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Thanks for the updated link and clarification.
FWIW, if Google does move forward with this then people that use shared hosting solutions need to evaluate their web host. If you have a bad host, even a smaller web page can have loading delays, especially during peak hours.
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Matt Inertia
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« Reply #8 on: December 05, 2009, 04:26:32 PM » |
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And id advise anyone still using fasthost to start "operation leave fasthost".  |
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Seo'ers - UK SEO, Internet Marketing and Webmaster Forums
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« Reply #8 on: December 05, 2009, 04:26:32 PM » |
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hawkwind dave
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« Reply #9 on: December 18, 2009, 09:52:41 AM » |
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There's been a fair bit of talk on this over at WPN, and many many people seem to believe that those who use inexpensive hosting, as opposed to overpriced 'premium' hosting will be left in the wake and have no chance of ranking highly unless they up their hosting budget.
Personally I think this is bull.
I've been looking a page load times since day one and have always strived to get my client's pages to load a fast as they can. Image optimisation, removing those hit counters which were big in the 90's, splitting over long pages into multiple pages and so on...
These days when i come across slow pages, it's due to those pages trying to draw too much data from either their own data base, or a 3rd party data base, loading up ads and such. All of this can be optimised by 'streamlining' a sites structure. How much info needs to be on a single page?
I remember when Ash was speeding up this forum and after image optimisation and reducing the number of threads per page, the user experience increased ten fold (only to plummet once them bloody snow drops were added one xmas, that was sloooowwwwww).
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Boogaloodude
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« Reply #10 on: December 18, 2009, 12:52:58 PM » |
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Thing is, google are talking about faster loading pages getting a ranking benefit, if it's going to be that way around then fast hosting is going to become more important.
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www.ImgWebDesign.co.uk - Web site design, Buxton Derbyshire "Scientists have proof but no certainty, religions have certainty but no proof"
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hawkwind dave
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« Reply #11 on: December 18, 2009, 04:11:55 PM » |
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...or we begin to see very sparse pages at the top of the serps with a few keyword links and little else.
Once everyone has got the fastest hosting available, they're then going to trim their pages in order to make them faster than the rest of the pack, less content, few or maybe no images... is that what google wants to see at the top of their serps?
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HHI Golf Guy
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« Reply #12 on: December 18, 2009, 06:17:19 PM » |
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...or we begin to see very sparse pages at the top of the serps with a few keyword links and little else.
So we'll come full circle and Web 4.0 will be plain text pages and no images  |
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hawkwind dave
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« Reply #13 on: December 18, 2009, 10:18:15 PM » |
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Call me paranoid, but i wonder if matt cutts and crew just throw us red herrings, getting us running around worrying about page load times because 'they' told us to  |
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Boogaloodude
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« Reply #14 on: December 21, 2009, 10:49:16 AM » |
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Call me paranoid, but i wonder if matt cutts and crew just throw us red herrings, getting us running around worrying about page load times because 'they' told us to Google never do anything unless it benefits them, so the question is why would throwing red herrings around help them. On the one hand they can't tell us how their algos work as they'd get spammed to death overnight. On the other hand the quality of the content of their index is improved if they help us build good quality well structured websites (that load fast). For Google it's a constant balance between giving just enough info to help us make Google a better service/product but not so much that they shoot themselves in the foot. Not easy. |
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www.ImgWebDesign.co.uk - Web site design, Buxton Derbyshire "Scientists have proof but no certainty, religions have certainty but no proof"
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January 18, 2007, 04:25:31 PM